Medical leaders gathered at the first edition of the "Romanian Healthcare Conference & Expo" to accelerate the evolution of the Romanian health system.

Marketing Insiders Group launched the first conference in Romania dedicated to professionals in the health sector – with a focus on patient experience. The event took place on October 14, 2022, at the JW Marriott Bucharest Grand Hotel.

Expenditures in Romania for prevention in the health sector are almost half compared to the rest of Europe. And the local percentage of cardiovascular fatalities is approx. 60% compared to approx. 45% in Europe. Out of around 3.8 million Romanians insured with C.A.S., over 550,000 do not have a family doctor available in their locality, and over 1,600 localities cannot access telemedicine services due to lack of access to the Internet or to technology. The public Romanian health system faces many deficits related to education, technology and medical personnel. And only 4 out of 10 Romanians would be willing to buy private health insurance.

The global COVID-19 context has worsened the pre-existing shortages of the local health system. Among the less-known negative effects of the pandemic are: increases in children’s speech difficulties and autism, increases in addictions, eating disorders and depression, the spread of PTSD and “compassion fatigue” among medical professionals, etc.

Romania has a lot of work to do to protect the population through an effective and efficient medical infrastructure. With this objective and a philosophy of action, Conference Arena – Marketing Insiders Group member – launched the first conference dedicated to patient experience, the Romanian Healthcare Conference & Expo. On Friday, October 14, 2022, the event brought together professionals and prominent personalities of the field at the JW Marriott Bucharest Grand Hotel to identify the vulnerabilities of the health system and propose practical solutions that meet the needs of both patients and doctors in Romania.

Among the topics of national and international importance that were debated at the niche conference – were:

• forms of collaboration between public and private institutions to accelerate the positive change of the Romanian medical system;

• the impact and challenges of the pandemic for the population and for medical professionals;

• principles and tactics for improving patient interactions with the medical establishments;

• the impact of telemedicine for a better national distribution of medical care;

• the importance of prevention education – as a critical factor for the health of the population;

• digitalization – limits, benefits and opportunities for the evolution of the global health system;

• the utility of ambulatory care programs for a more balanced health system;

• the importance of therapy and mental wellness programs for medical specialists in times of pandemic and crisis;

• the monitoring and traceability situation of Romanian chronic patients – challenges and solutions;

• the importance of expanding private medical insurance beyond the corporate sector;

• “Patience Experience” principles and operational leadership models;

• how Machine Learning solutions practically influence the global medical ecosystem.

The Romanian Healthcare Conference & Expo 2022 audience of over 130 participants benefited from the vision, passion, and know-how of outstanding leaders with important influence in the industry, both locally and internationally – the speakers’ line up of the first conference edition stands out with impressive personalities – such as: Barry L. Jackson, Ph.D., Vice President, Osteo Re School of Osteopathy, Professor and Director Emeritus, The Drug, Alcohol and Wellness Network – Bloomsburg University of Pennsylvania, Fulbright Senior Scholar, Addiction Specialist; Patriciu Achimaș-Cadariu, Ph.D., Primary physician, Gynecological Oncology Super specialization and Oncological Surgery – Oncological Institute Cluj-Napoca, Deputy in the Romanian Parliament, President of the Group To Fight Cancer of the Romanian Parliament;  Andreea Szilagyi, Ph.D., Adjunct Professor – Antioch University New England, University Lecturer – University Politehnica of Bucharest, Leadership Coach & Career Counsellor; Dr. Cătălin Cîrstoveanu, Lecturer –Carol Davila University of Medicine and Pharmacy, Neonatologist Doctor –Marie Curie Emergency Clinical Hospital; Mihaela Buzoianu, Medical Doctor & Assistant Professor – Carol Davila University of Medicine and Pharmacy; Mihaela van der Schaar, Director of the Cambridge Centre for AI in Medicine (CCAIM), John Humphrey Plummer Professor of Machine Learning, AI, and Medicine – University of Cambridge; Răzvan Predica, Country Manager – Affidea Hiperdia Romania; Oana Vasile, Executive Healthcare Consultant – IQ Consult; George Niculcea, Founder & CEO – Octodoc,  Vice-president – Bright Distribution; Robert Șerban,Vice-president – Palmed; Simona Cernea,Executive Director – Leventer Medical Group; Mădălina Vilău, CX Advisor & Managing Director – Marketing Insiders Group; Florentina Tomoiu, Expert Consultant Corporate Healthcare; Anca Ghelbere, Marketing & Communication Manager – Affidea Romania; Rozalina Lăpădatu, President of A.P.A.A. (Association for Patients with Autoimmune Diseases).

Marketing Insiders Group is a promoter of the voice of the new generation in the innovation sector, that is why the healthcare conference included a dedicated session for revolutionary solutions in medcare digital ecosystems,  with: Alin Roșca, CEO & Founder – RepsMate, Vlad Anciu, Head of Operations – MediNav, Ana Maria Onica, Co-founder & CEO – Voxi, and Ana-Maria Melinte, Co-founder – Exigo Health. The young innovators exposed to the public tools of the future in the health industry, such as: optimizing the patient experience with the help of Artificial Intelligence, simplifying the logistical efforts of doctors with Voice Recognition assistance, the utility and benefits of Voice Speech Therapy, and physical recovery through Interactive Games.

Moreover, at the Romanian Healthcare Conference & Expo, a unique, global telemedicine innovation was presented for the first time publicly, Octodoc – a multifunctional interactive kiosk with: real-time video assistance, health card reader, printer for listing medical prescriptions, routine testing functions (e.g. measuring blood pressure and oxygen saturation), etc. – for proximity medical services.

Răzvan Predica, Country Manager Affidea Hiperdia Romania: “Health is the most valuable good, and prevention is the area that can make the difference on the road to a more efficient health system in Romania. We are proud to support the Romanian Healthcare Conference & Expo initiative as partners in the journey of transforming the experiences of Romanian patients. We want our standards of excellence in medical innovation and “customer experience” to bring value to as many Romanians as possible, this is why we are happy to share our passion and know-how with colleagues in the industry and to invest in the local medical community”.

George Niculcea, Founder & CEO Octodoc, Vice-president Bright Distribution:“We responded positively to the partnership invitation for the Romanian Healthcare Conference & Expo event because the local healthcare system is in great need of a medical business community that is actively concerned with critical areas that require rapid improvements, and cooperates to materialize practical solutions for elevating the level of patient care in Romania. And our hybrid telemedicine kiosk, Octodoc, is an example of such practical solutions – an innovation that puts the needs of doctors and patients first.”

Mădălina Vilău, CX Advisor & Managing DirectorMarketing Insiders Group, Romanian Healthcare Conference & Expo Founder: “I started this ambitious project together with my team aiming to build a community of medical leadership, which – through collaboration, national strategy, science and education – will change the Romanian healthcare system for the better. We started the journey with many emotions and many challenges. And our efforts paid off, as interest in the Marketing Insiders Group initiative was overwhelmingly high. We are happy that we have taken the first steps for a healthier Romania, together with outstanding people and brands”.

The first „Romanian Healthcare Conference & Expo” edition was sponsored by Affidea Hiperdia Romania – Platinum Partner, and Octodoc – Silver Partner. The event benefited from the strategic endorsement of: Mystery Shopping Agency, Conference Arena, Contact Center Magazine,and PatientExperience.ro; and from the valuable support of :RepsMate, MediNav, Voxi,Palmed, Leventer Medical Group, MEDIjobs, Exigo Health, and A.P.A.A – Association for Patients with Autoimmune Diseases.

More information about “Romanian Healthcare Conference & Expo” 2022 is available on www.conference-arena.com and www.patientexperience.ro, as well as in the Marketing Insiders Group social media channels.

For sponsorship and public speaking opportunities, or strategic partnerships at the next healthcare conference editions you can contact us via flavia.ionita@market-insiders.com.

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BRANDS | Conference Arena, Mystery Shopping Agency, Contact Center Magazine, PatientExperience.ro

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Source: PatientExperience.ro