Avoidable mortality rate in Romania is the third highest in the EU, prevention is not a health priority on the agenda of Romanians

Conference Arena, Marketing Insiders Group member, organizes “Romanian Healthcare Conference & Expo”, the first conference in Romania dedicated to professionals in the health sector – with focus on patient experience. The event will take place at JW Marriott Bucharest Grand Hotel, on Friday, October 14, 2022.

The state of the Romanian health system is far from European standards. According to “State of Health in the EU – Romania“, although spending on health has increased in the last decade, it remains at the second lowest level in the EU both as GDP percentage and as share per capita. Avoidable death rate is the third highest in the EU, with cardiovascular disease, lung cancer and alcohol-related deaths as the main causes. Mortality from treatable causes is more than twice the EU average and includes deaths from prostate and breast cancer, which can be treated if patients see a doctor in time.

Per capita spending on prevention has the second lowest share in the EU. This means that, even before the pandemic, local public health was under-resourced and underperforming. There was an increased rate of healthcare dropout in the first year of the pandemic. 

Although telemedicine, recently regulated in Romania, is increasingly adopted by medical service providers, teleconsultations have not been used as much as in other EU countries. And life expectancy has decreased due to COVID-19, and is below the EU average. However, statistically, the majority of Romanians consider that their state of health is good or very good.

Critical public health challenges such as adolescent obesity, depression, tobacco, alcohol and drug addiction are not sufficiently addressed. And the diagnosis of severe diseases often takes place too late in order to receive effective treatment. Patients often rely on hospital emergency services for medical care – including non-urgent care – and choose to avoid primary care provided by GPs. Regular contact with the doctor is not a priority for the population, except for chronic patients that require renewal of treatment prescriptions. Because of this there are controversial debates that in 2023 state institutions will take extreme measures and sanction patients who do not show up for regular consultations.

Beyond the deficit of public budgetary resources and the deficit of doctors, the main challenge of the Romanian health system is education regarding the importance of prevention and doctor-patient relationship. Starting from these premises, Conference Arena – Marketing Insiders Group member – organises the first conference dedicated to patient experience, Romanian Healthcare Conference & Expo. The event will bring together experts and innovative brands that accelerate the development of the healthcare system through impact solutions in the areas of customer experience, technology, psychology and operational infrastructure, and will take place on October 14th2022, at JW Marriott Bucharest Grand Hotel.

The debate topics of the first edition are structured in 3 categories of wide public and private interest, which gravitate around doctor-patient interaction:

MEDcare – patient experience, from design to implementation and optimization, patient satisfaction measurement techniques and loyalty program, patient accessibility and safety, behavioural health through prevention and education actions, etc.

MEDtech – the impact of artificial intelligence in the health sector, innovative hardware and software solutions, the future in telemedicine, limitations and opportunities in the Blockchain era, etc.

MEDbusiness – management and operational processes, from workforce management and recruitment of qualified personnel, to cost efficiency and supply-demand balancing, the state of population health, and trends in the public sector versus the private sector, etc.

Among the speakers who will hold presentations, speeches and interactive sessions at the Romanian Healthcare Conference & Expo 2022 are reputable experts and leaders of positive change in the healthcare industry: Barry L. Jackson, Ph.D. – Vice President, Osteo Re School of Osteopathy, Professor and Director Emeritus, The Drug, Alcohol and Wellness Network – Bloomsburg University of Pennsylvania, Fulbright Senior Scholar, Addiction Specialist, Andreea Szilagyi, Ph.D. – Leadership Coach, Career Counsellor, University Lecturer, Politehnica University of Bucharest,  Mihaela van der Schaar – Director of the Cambridge Centre for AI in Medicine (CCAIM), John Humphrey Plummer Professor of Machine Learning, AI, and Medicine at the University of Cambridge, Răzvan Predica – Country Manager, Affidea Hiperdia Romania, Oana Vasile – Executive Healthcare Consultant, IQ Consult, George Niculcea – Vice-president, Bright Distribution, Founder and CEO, Octodoc, Alin Roșca – Founder and CEO, RepsMate,  Mădălina Vilău – Managing Director Marketing Insiders Group, as well as other professionals with prestige in the medical world.

Răzvan Predica, Country Manager Affidea Hiperdia Romania: „Informing and raising public awareness of the importance of medical prevention is one of the main objectives of our activity at Affidea Hiperdia Romania and, like our colleagues in the Affidea International Group, we invest time, energy and resources to help people understand its benefits – especially when our lifestyles are not exactly balanced, stress affects us all, and some people have a family history of various medical conditions.

In this sense we constantly invest in both information campaigns and medical technology innovation in all our 39 centers nationwide. Affidea Hiperdia Romania is a leading provider of medical imaging services, offering the public the opportunity to successfully prevent and treat any condition, facilitating access to superior medical services for all patients. Moreover, the know-how of the Group of which we are a part of, the high-performance medical equipment, the next generation analysis laboratories, combined with the expertise of the elite doctors in the team, all offer patients quick solutions toward a very good health status.”

George Niculcea, Founder and CEO Octodoc, Vicepresident Bright Distribution: “Access to quality medical advice is a right, not a privilege. We cannot eliminate the rural-urban gap in Romania overnight, we cannot bring back doctors who left the country, but we can build a civilized and efficient ecosystem of doctor-patient interaction that simplifies everything, and is accessible to all categories of the population. Innovation for the good of the community is the duty of each of us, starting with the IT sector and business leaders, this is why we are happy to support the Romanian Healthcare Conference & Expo initiative and the local medical community. We want to equip Romania with smart technologies for health assessment and monitoring. We are advocates of the prevention-first approach.”

Mădălina Vilău, CX Advisor, Managing DirectorMarketing Insiders Group, Romanian Healthcare Conference & Expo Founder: “The alarming dynamics of the healthcare system and the accelerated digitalization triggered by COVID-19 have led us to invest all our efforts to lay the foundations of a platform dedicated to the medical business community in Romania. The main objective of the Romanian Healthcare Conference & Expo is to support the evolution of the Romanian healthcare system through practical, impactful solutions, directly from the leaders in the field. We want to direct attention and business resources to the reform of the medical ecosystem, from both private and public sectors, from the inside out – with a focus on improving the experiences of patients with medical service providers. Beyond KPIs and turnover figures, a good relationship with the medical establishments translates into health for all.”

The first „Romanian Healthcare Conference & Expo” edition is possible with the support and vision of Affidea Hiperdia Romania – Platinum Partner and Octodoc – Silver Partner. The event benefits from the strategic endorsement of Mystery Shopping Agency,  Conference Arena, the online platform PatientExperience.ro.

More information about “Romanian Healthcare Conference & Expo” 2022 is available on www.conference-arena.comand www.patientexperience.ro, as well as in the Marketing Insiders Group social media channels.

For conference ticket purchases, sponsorship and public speaking opportunities, or strategic and media partnerships you can contact us via flavia.ionita@market-insiders.com. Press invitations are limited and can be requested no later than October 5, 2022.

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Source: PatientExperience.ro